
STRATEGIC PARTNERNING WITH A+R TACTICS
1.6 Million+ Followers. Real Reach. Real Results.
91M+ Monthly Views
YouTube – 61M+ views monthly
Facebook – 23M+ views monthly
TikTok – 6M+ views monthly
Instagram – 525K+ views monthly
Proven Results
Our partnerships consistently deliver measurable impact. From generating nearly 19 million views for Shoot House Match sponsors in just four videos, to reaching over 6 million people with Right to Bear in eight posts, our campaigns show how A+R Tactics content drives awareness, builds credibility, and keeps brands top of mind across platforms
Shoot House Match Series
19M+ views generated for sponsors in just 4 videos
Cross-platform performance that stops the scroll
Right to Bear x A+R Tactics
Over 6M people reached in only 8 videos
Story-driven training content that builds brand credibility
Partnership Options
We Don’t Just Promote
We Represent What We Believe In
At A+R Tactics, we don’t take brand partnerships lightly. We’ve spent years earning the trust of a massive audience across multiple platforms—with over 1 million in total reach and an engaged email list. When we share a product, our audience knows it’s something we actually use and stand behind.
That’s why Parterning with A+R Tactics isn’t just exposure
It’s impact.
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Authenticity
Your product shown in real-world, stress-tested scenarios
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Massive Reach
91M+ views monthly across all platforms
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Engagement
Content that audiences watch, share, and trust
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Flexibility
Partnership packages tailored to your brand’s goals
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Proven Impact
Sponsors consistently see millions of impressions and meaningful brand lift
We work with brands whose products or services align with our values: performance, preparedness, protection, and purpose
From tactical gear and self-defense tools to recovery, fitness, and tech products that improve lives—our community listens when we speak.
Our Partners
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!
Meet the Team
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Altonio Rivers
OWNER / DIRECTOR OF TACTICAL TRAINING
Altonio is a former United States Marine and veteran law enforcement officer with over 18 years of service at the Charlotte Mecklenburg Police Department, where he held critical roles including SWAT team member and FBI Human Trafficking Taskforce detective. He is also an NRA and USCCA Certified Firearms Instructor, NRA Range Safety Officer, Simunitions and Force on Force Certified Instructor, Glock Armorer, and Brazilian Jiu Jitsu blue belt, now leading A+R Tactics to provide essential training for law enforcement and civilians.
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Nicole Thurman
OWNER/ DIRECTOR OF THE WOMENS INSTITUTE
Nicole is a Registered Nurse (BSN, RN) and co-owner of A+R Tactics, with extensive expertise as a Firearms and Combatives Instructor, holding black and blue belts in Krav Maga and Brazilian Jiu Jitsu, respectively. She is also an NRA and USCCA Certified Firearms Instructor, NRA Range Safety Officer, Simunitions and Force on Force Certified Instructor, Glock Armorer, and Red Cross Certified Instructor, leading the Women’s Training Institute and authoring Civilian Trauma Response Training for diverse audiences.
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Kenny Florian
PARTNER / DIRECTOR OF COMBATIVES
Kenny is a 4th degree Black Belt in Brazilian Jiu Jitsu, a Muay Thai expert, and a former UFC fighter who competed in four weight classes, earning a reputation for his devastating elbow strikes and finishing ability. After his UFC career, he founded Florian Martial Arts Center, medaled in IBJJF tournaments, became an NRA Certified Pistol Instructor, and now serves as a lead analyst for the Professional Fighters League and co-host of "BattleBots" on the Discovery Channel.