Strategic Parterning
with A+R Tactics
At A+R Tactics, we don’t take brand partnerships lightly. We’ve spent years earning the trust of a massive audience across multiple platforms—with over 1 million in total reach and an engaged email list of 50,000+. When we share a product, our audience knows it’s something we actually use and stand behind.
We Don’t Just Promote
We Represent What We Believe In
That’s why Parterning with A+R Tactics isn’t just exposure
It’s impact.
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Exposure to a highly targeted audience in law enforcement, military, security, martial arts, and preparedness communities
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Authentic, engaging content featuring your brand across our YouTube, Instagram, TikTok, Facebook, and email marketing
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Customized affiliate content that connects your product to real-life application and training
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Transparent, performance-based partnership with tracked referrals and feedback
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Professional video and photo assets that can be shared on your channels
We work with brands whose products or services align with our values: performance, preparedness, protection, and purpose
From tactical gear and self-defense tools to recovery, fitness, and tech products that improve lives—our community listens when we speak.
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!
Meet the Team
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Altonio Rivers
OWNER / DIRECTOR OF TACTICAL TRAINING
Altonio is a former United States Marine and veteran law enforcement officer with over 18 years of service at the Charlotte Mecklenburg Police Department, where he held critical roles including SWAT team member and FBI Human Trafficking Taskforce detective. He is also an NRA and USCCA Certified Firearms Instructor, NRA Range Safety Officer, Simunitions and Force on Force Certified Instructor, Glock Armorer, and Brazilian Jiu Jitsu blue belt, now leading A+R Tactics to provide essential training for law enforcement and civilians.
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Nicole Thurman
OWNER/ DIRECTOR OF THE WOMENS INSTITUTE
Nicole is a Registered Nurse (BSN, RN) and co-owner of A+R Tactics, with extensive expertise as a Firearms and Combatives Instructor, holding black and blue belts in Krav Maga and Brazilian Jiu Jitsu, respectively. She is also an NRA and USCCA Certified Firearms Instructor, NRA Range Safety Officer, Simunitions and Force on Force Certified Instructor, Glock Armorer, and Red Cross Certified Instructor, leading the Women’s Training Institute and authoring Civilian Trauma Response Training for diverse audiences.
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Kenny Florian
PARTNER / DIRECTOR OF COMBATIVES
Kenny is a 4th degree Black Belt in Brazilian Jiu Jitsu, a Muay Thai expert, and a former UFC fighter who competed in four weight classes, earning a reputation for his devastating elbow strikes and finishing ability. After his UFC career, he founded Florian Martial Arts Center, medaled in IBJJF tournaments, became an NRA Certified Pistol Instructor, and now serves as a lead analyst for the Professional Fighters League and co-host of "BattleBots" on the Discovery Channel.